Kamuela

Sustainability Profile: Wow Farm

Tricia Hodson first inherited the plot of homestead land from her father back in 1989. She had a background in education and her husband Mike had spent 27 years working with the Hawaii Police Department. Neither of them knew anything about farming, but they had the vision of building a family business by growing and selling organic tomatoes. Initially, the Hodsons were growing tomatoes in greenhouses for personal consumption. Then they entered the local farmer’s market scene where their tomatoes earned their well-deserved “wow” name and fame. Their first greenhouse appeared on the property in 2006; today, their 10-acre property a holds over 40 greenhouses that produce between 5,000-10,000 pounds of organic tomatoes a week.

Why grow tomatoes? Mike says they are among the hardest crops to grow, and he wanted a challenge. A challenge did he receive, and it took lots of trial and error to come up with an effective way to cultivate an agricultural program that could be sustainable.

*This is a multi-part installment as part of the Hawaii Sustainable Agriculture Project. Learn more about the project and the 12 participants here

Mike and Tricia Hodson of Wow tomato farms on the Big Island of Hawaii.

Mike and Tricia Hodson of Wow tomato farms on the Big Island of Hawaii.

Wow Hodson Family Farms

Six years ago, Mike and Tricia Hodson were sitting on a 10-acre lot of Hawaii homestead agriculture land in Waimea with nothing more than a house and a dream board of ideas. Today, that land is now home to Wow Hodson Family Farms, one of the most successful organic tomato farms on Hawaii's Big Island. The story of how Mike and Tricia got to where they are today is an inspiring example of entrepreneurial and educational pursuits.

Address: 64-793 Ainahua Alanui Kamuela, Hawai'i, Hawaii 96743 (808) 887-0969 http://www.wowfarms.com/

By the Numbers

  • 10 Acres - Wow Hudson Family Farm consists of 10 acres of land. 

  • 40 - The number of greenhouses on the farmlands.

  • 2006 - The year the first greenhouse appeared on the farm. 

  • Thousands of pounds of tomatoes produced by the farm weekly. 

  • 14 Other families benefiting from the Hodson's farming education. [/tw-column]

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Today, Mike's method of growing tomatoes requires a minimal amount of output, and it reaps a ton of benefits. Among his inventive growing techniques includes the use of plastic flooring in his greenhouses that eliminates the need to weed his plants, an act which he says can take up 75% of a farmer's labor. The plastic flooring also makes it easy to swiftly sweep up the dead tomato leaves when they fall.

Mike's neat row of tomato plants in his greenhouse are also part of his efficiency plan. When it comes time to pollinate his plants, all he has to do is go to one end of the row and give his plants a few hard shakes. The tomatoes take care of the rest of the work, as they are self-pollinating plants.

What is the importance of sustainability in his farming practices? Well Mike is quick to point out that sustainability can have multiple meanings. It can mean financial freedom from the burden of debts, which he has practiced by paying for all of his farming equipment, supplies, and land without the need to borrow credit.

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Malama 'aina means to care for and nurture the land so it can give back all we need to sustain life for ourselves and our future generations.

An ahupua'a is an ancient concept of resource use and management based on families living in a division of land that connects the mountains to the reefs and the sea." - Puanani Rogers, Team Leader for the Ho`okipa Network

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Sustainability can also mean malama 'aina (take care of the land) by using organic farming techniques that will keep the land healthy, which is what Wow Farms does in their practices. Although they aren't certified organic (they don't see the need to pay for a stamp of certification), Wow Farms is a fully organic farm that chooses to sell itself as an "all natural" farm.

Most importantly, however, is the definition of sustainability that applies to keeping a community of people happy and fed with healthy, wholesome food. Wow Farm fulfills this mission by helping 14 other nearby homestead families learn to grow their own food using the Hudson's greenhouses and growing techniques. Mike points out that the entire state of Hawaii only produces about 7% of the food that we consume; if the ships and suppliers were to stop bringing in food from outside sources, the islands will starve after a week. An isolated island can't eternally rely on outside providers, especially with the population booming the way it is.

Wow Farm tomatoes varieties include heirlooms, red and orange beefsteaks, and Romas. The tomatoes are of such pristine quality that they are in high demand by the chefs at many high end Hawaii resorts including the Hilton Waikoloa, Four Seasons Hualālai, and Mauna Lani Bay Resort. Consumers can also find Wow Farm tomatoes in select grocery stores. Yes, they're priced higher than the average tomato, but they are organic, locally grown, and supremely tasty--not to mention, they have a very long shelf life.

Things to Do on the Big Island of Hawaii

There is certainly no shortage of things to do on the Big Island of Hawaii. During a recent 7 day trip, we started in Hilo, went down to Volcanoes National Park, up to Kailua-Kona, inland to Waimea stopping by Hawi, back to the coast in Waipio Valley and Honokaa, and then back to Hilo. It was a nicely paced trip full of some of the best Airbnb stays we've had. Below are some highlights from the trip. To read about our food adventures, click here. Visit the full photo gallery here.

Mission: Explore and circle the entire Big Island of Hawaii.

  • 7 Days to explore the Big Island
  • 7 Towns we visited
  • 240 Miles driven
  • 3 Airbnb accommodations
  • 2 Hotel accommodations

Where to Stay on the Big Island

Accommodations are plentiful throughout the whole island, but options will vary depending on what area you're in. During our trip, we were able to find 3 Airbnb rentals in Waipio Valley, and Hawaii Volcanoes National Park, and Kailua-Kona. However, we didn't have any choice but hotels in Waimea and Hilo. Generally speaking, accommodations are pricey due to the mandatory hotel-tax. However, there are many affordable hostels in populated areas such as Hilo.

Big Island Hawaii map

Hilo

The largest city on the Big Island, Hilo is home to the Mauna Loa Macadamia Nut Corporation and the annual Merrie Monarch hula festival. It is also one of the least expensive cities in Hawaii to live in. I first visited Hilo almost exactly ten years ago at the age of sixteen to compete in a state canoe racing competition, and remember Hilo being extremely lush, but as a result very wet. Indeed, it was a little on the cloudy and rainy side during our stay in Hilo, but the 80-degree weather made it tolerable. Hilo is rather touristy with lots of small shops and restaurants along the Hilo Bay strip. Being more attracted to outdoor exploration, we didn't find Hilo too appealing beyond the food (ahhh, Cafe Pesto) and a quick sweep through the local Hilo Farmer's Market.

Hawaii Volcanoes National Park

The Big Island itself is made up of five volcanoes: Kohala, Mauna Kea, Hualalai, Mauna Loa, and Kilauea. The last three are still active, and the last two are located within Hawaii Volcanoes National Park. This might be one of the United States' coolest national parks as it has two volcanoes within it: Kilauea, the most active volcano in the world, and Mauna Loa, the most massive volcano in the world. The park is very easy to drive through and makes for a very scenic trip since the whole park has an extremely diverse landscape. From the lush, wet jungles near Thurston lava tube to the dry forest and rocky beaches, there are tons of calderas, crevices, craters, and geothermal vents to be explored. Lava flows can be seen in person, but this is not encouraged by the park and often requires long hikes across hot, dry volcanic rocks.

Most people visiting the Big Island have one thing on their agenda: to see lava from an active volcano. There are two popular yet pricey ways to do this: via a lava boat tour, or from above via a helicopter ride. We initially tried to book a lava boat tour, but the trip was canceled due to rough water. That left us with one final day on the Big Island, which was also my birthday, meaning lava had to be seen somehow. I ended up having my biggest dream fulfilled: I got to ride in a helicopter! And see lava. I admit the helicopter part might have been a little more exciting to me.

Hawaii Big Island lava volcano helicopter

Kailua-Kona

Considered to be the center of commerce and the tourism industry in West Hawaii, Kailua-Kona (aka Kona) is a relatively new town on the Big Island. It is also dry and hot compared to the likes of say Hilo. Besides the world-famous Kona coffee, the town is also known for being the start and finish location of the Ironman World Championship triathlon, which felt all too evident with the masses of cyclists and roadrunners we saw. Cruise through the waterfront to enjoy the tourist shops and restaurants or hele on to the larger chain stores--even Costco, Target, and Ross have arrived in Kona.

Kua Bay

A short drive away from Kona is scenic Kua Bay, also known as Maniniowali beach. With its pristine white sand and clear, glassy blue-green water, you could swear this is the beach said to exist only in dreams. The only con is the lack of shade, so it is recommended to bring your own umbrellas or tents if you plan to stay long.

Kailua Kona Kua Bay Hawaii

Puuhonua o Honaunau

Located just south of Kona is Puuhonua o Honaunau, this national historic park spans 180-acres. Histoically, it was once known as the place of refuge for ancient Hawaiian lawbreakers. Very quiet and peaceful, Honaunau has an almost meditative natural quality to it. Also in the park are the Royal Grounds where the ali'i (kings) once lived.

Ka Lae (South Point)

The southernmost point of the 50 United States happens to be on the Big Island of Hawaii. Registered as a National Historic Landmark District under the name South Point Complex, this area is a large rocky cliff with blue ocean below. Wind currents are extremely strong in this area, causing many of the trees to bend and practically grow horizontal. Many fishermen will hang out here to catch the plentiful red snapper and ulua. Occasionally, a brave cliff diver will take the plunge over the edge, although strong winds make it a dangerous sport in this area.

Hawaii Kaena Southern Most Point

Green Sand Beach

Also known as Papakolea or Mahana Beach, Green Sand Beach is in the Ka'u district of the Big Island. It is one of two green sand beaches in the entire world, the other located in the Galapagos Islands. Green sand is so unique that it is illegal to take any away with you. This is a beach that must be hiked to via a nice stretch through dusty sand dunes. Alternatively, you can opt to grab a ride with locals for a fee or take your own four-wheel drive, but it is (supposedly) illegal to do so. On the bright side, the hike is rather short and makes for great photos.

Punalu'u Black Sand Beach

One of many black sand beaches on the Big Island is the famous Punalu'u Black Sand Beach. The distinctly darker sand is created by lava bursting as it flowed into the ocean. Although these beaches are popular among tourists, it is dangerous to swim since the surrounding rocks are sharp. On the bright side, turtles love to beach themselves here, so it is common to see Hawksbill or green sea turtle on the shore. Just keep your distance as these turtles are endangered species that are protected by state law.

Hawaii green sea turtle

Waimea

After a couple days of frying ourselves in the intense heat of the Volcanoes National Park and Kona, we sought cooler climates. We retreated to the rainier north end of the Big Island. Located inland, Waimea is known for its ranches and paniolo (Hawaiian cowboy) culture. Characterized by lush rolling hills, the center of town is Parker Ranch.  the largest privately owned cattle ranch in the United States. Beyond visiting the ranch and driving around to view the hills and cattle, there isn't much to be done in Waimea. However, it is a very relaxing town thanks to the lack of touristy activities in the area.

Hawi

The charming town of Hawi is the biggest little town in North Kohala. Full of boutiques, restaurants, art galleries and coffee shops, Hawi is actually quite a small town but we were delighted to find a kava bar here to make for a chill afternoon after running out of things to do in Waimea. Not far from Hawi is the small town of Kapaau where you can find the original statue of King Kamehameha I.

Polulu Valley Lookout

While Ka Lae is the southernmost point of Hawaii, its opposite is North Kohala, the northernmost point of the island. Polulu (meaning 'long spear') Valley is the first of five majestic valleys stretching across the coast. The lookout spot offers a comprehensive view of the cliffs and coastline, but a hike to the bottom of the valley and the black sand beach below is possible. We didn't attempt it this time around, settling for the gorgeous view instead.

Big Island Hawaii vista mountain range

Waipio Valley and Honokaa

From Waimea, we made the short drive over to the Waipio Valley, which was once the capital and permanent residence of the early Hawaiian ali'i (kings). Given the rich beauty of the valley, it isn't hard to see why kings chose to live here. On the downside, getting to the valley is a feat in itself. The road leading to the valley floor gains 800 vertical feet in 0.6 miles with a 25% average grade. Only 4-wheel drive vehicles are allowed, but it's a risk to attempt going down the extremely narrow.

Interestingly, Waipio Valley is one of the only places in the United States where wild horses still roam. But a handful of domesticated horses are kept in stables for horseback rides. Much of the inland part of the valley is still occupied by locals who keep taro farms. The beach side is open to the public where visitors can enjoy the majestic black sand beach.

In Conclusion

Of all the islands in Hawaii, the Big Island is one of the best to visit if you're seeking a glimpse into its rustic history. Its large expanse offers a variety of climates and environments to discover without the throngs of tourists and developments that you'll find on other neighboring islands.

Big Island Photo Gallery